AI Caller by The AI Shift
Every lead called. Every client followed up.
AI Caller is an AI voice agent with pre-built call playbooks for every stage of the customer journey. It calls new leads within 60 seconds, then books, confirms, reminds and recovers, so your sales cycle runs without your team chasing.
Pilot: opening to a small number of businesses
AI CallerHi, you just asked about a first call with us. Do you have a minute to pick a time?
LeadYes. Thursday morning would be good.
AI CallerI have 10:00 am on Thursday. Shall I book it?
- Booked: Thu 10:00 am
- Team notified
- Outcome logged in the CRM
The problem
Every stage needs a phone call. Your team is busy.
From the first enquiry to the next session, the sale depends on someone finding time to pick up the phone. When the team is busy, the calls are the first thing to slip.
Leads go cold
A new lead comes in and waits for a call back. By the time someone rings, they have talked to someone else.
Paid, but never booked
A client pays, means to book a first session, and never does. Weeks later they wonder what they paid for.
No-shows nobody chases
Someone misses a session or cancels. Everyone means to call them back. Nobody does.
AI Caller makes those calls for you, at the right time.
Call playbooks
A pre-built playbook for every stage of the journey
Each playbook is a ready-made call for one moment, with its goal, its timing and its rules already set. You switch on the ones you need.
Built and proven in production
When a new lead comes in
New lead call
Calls a new lead within 60 seconds of them coming in, while they are still thinking about you, and books the next step.
When someone books
Booking confirmation
Confirms the time, so the booking is real and not a click they forgot about.
Shortly after someone buys
Onboarding call
Welcomes the new client and books their first session while they are still keen.
Before a session
Session reminder
Reminds them the session is coming up, and moves it if the time no longer works.
After a no-show or cancellation
No-show and cancellation recovery
Calls back and books a new time, instead of letting the client drift away.
Coming next
When a client asks for help
Support callback
Calls back clients who asked for help, so nobody waits for a reply that never comes.
Near the end of a program
Renewal and win-back
Reaches out to clients who are due to renew, or who have gone quiet.
During the call
It does the work, not just the talking
While the client is on the line, AI Caller works with your real calendar and records what happened.
- Checks live slotsOffers only times that are free on your calendar right now.
- Books or reschedulesPuts the session on the calendar, or moves an existing one.
- Checks a bookingIf a client is unsure when their session is, it looks it up.
- Schedules a callbackIf now is a bad time, it agrees a better one and calls back then.
- Logs the outcomeEvery call result is written to your CRM, so nothing lives in someone's head.
- Tells your teamYour team gets a message the moment a call is booked.
Guardrails
Polite by design, not by luck
A phone call reaches a real person. These rules are built into the software and checked before every call.
- Sensible hours onlyCalls only between 9 am and 8 pm in the client's own time zone.
- Limits on retriesA daily cap on calls to each person, and it stops after 10 rounds of trying.
- No pointless callsSkips anyone who has already booked or has left your program.
- "Do not call" is finalIf someone asks not to be called, further calls to them are blocked.
- Honest about being AIWhen asked, it says it is an AI assistant calling for your business.
- Verified caller IDCalls come from a verified number, not an unknown one.
How a pilot works
Guided setup, then it runs
Pre-built playbooks mean setup is configuration, not a build.
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Connect your calendar and CRM
AI Caller reads your open slots and writes every outcome back to your CRM.
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Choose your playbooks
Pick which calls to switch on, when they go out and what each call should achieve.
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Go live
AI Caller starts calling. Your team sees bookings arrive and every outcome in the CRM.
We are opening AI Caller to a small number of businesses as a pilot. It is not self-serve yet.
Proven in production
First proven at Coach Foundation
Coach Foundation, our sister company, was the first to run AI Caller in production.
- 78%of booked sales calls showed up, reported by Coach Foundation
- 1,769calls in the first three months, March to June 2026
- 60 secondsto call a new lead, at Coach Foundation
- 2,650automated tests
Coach Foundation is a related company and AI Caller's first user. The show-up rate and response time are its own figures.
The company
The AI Shift
We build AI software for owners of growing businesses. AI Caller is our product, and the one we are opening to businesses now.
Questions
What owners ask first
Is it a robot voice?
It holds a real two-way conversation: it listens, answers and books in the same call. It does not pretend to be human. When someone asks, it says it is an AI assistant calling for your business.
What is a playbook?
A playbook is a pre-built call for one moment in the customer journey, such as a new lead or a no-show. Its goal, timing and rules are already set. You choose which playbooks to switch on, and we configure them with you.
What does it connect to?
Your calendar, to see free slots and make bookings, and your CRM, to know who to call and to log every outcome. It can also message your team when a call is booked. We confirm your exact setup in the demo.
Which languages does it speak?
English today.
What does it cost?
Pilot pricing is agreed with each business. We cover it in the demo.
Do I have to change my systems?
Usually not. AI Caller connects to your calendar and CRM. Today it works with Zoho CRM and OnceHub. Other systems are confirmed in the demo, so tell us what you use. Your team keeps working the way it does now, with the follow-up calls taken off their list.
Is it ready to use today?
Not as self-serve. It ran in production at Coach Foundation, our sister company, from March 2026, and is currently paused while we prepare the pilot. We are opening it to a small number of businesses, set up together with you.
Book a demo
Stop chasing leads and clients
Watch AI Caller handle a call, and find out which playbooks a pilot would start with.
Book a demoOr email us at hello@theaishift.biz.
Not ready for a demo?
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We email you when AI Caller opens to more businesses and when new features ship.